Marketing and advertising services for growing businesses
From the plan, to the posts, to the paid campaigns and the research behind them. Work with us on one service or several.
Marketing planning
Plan the work before you spend the budget
A written plan that ties your goals to the audience you want, the message you will use and the platforms where it will run, built around the same framework as MAP Matrix.
- Goals, audience and positioning workshop
- Channel selection and a messaging framework
- A content calendar for the quarter, built in MAP Matrix
- Budget guidance and the measures that show it is working
Good for businesses launching something new, or tired of marketing that happens ad hoc.
Ask about marketing planning →| Date | Topic | Type | Platform | Media |
|---|---|---|---|---|
| Thu 1 | New feature teaser | Awareness | Reels | |
| Fri 2 | Customer story | Relatable | TikTok | Short-form video |
| Sat 3 | Weekend tip | Relatable | Graphics | |
| Sun 4 | Not planned | |||
| Mon 5 | Launch day offer | Sales | Reels | |
| Tue 6 | How it works | Awareness | YouTube Shorts | Short-form video |
| Wed 7 | Poll: biggest challenge | Relatable | Graphics |
Google Search Advertising
Be there when customers are searching
Search campaigns built around what your customers actually type, with tracking in place so every dollar can be accounted for.
- Keyword research and campaign structure
- Ad copy written to match search intent
- Conversion tracking setup
- Ongoing optimization with clear reporting
Good for businesses with services people already search for.
Ask about Google Search Advertising →| Keyword | Clicks | CTR |
|---|---|---|
| emergency plumber near me | 412 | 7.1% |
| blocked drain repair | 287 | 5.6% |
| water heater replacement | 196 | 4.2% |
Marketing research
Make decisions on evidence, not hunches
Research that answers a specific question: who your customers are, what they search for and where competitors are strong.
- Audience and customer research
- Competitor and market review
- Search demand and keyword research
- Survey design and analysis, with a written recommendations report
Good for businesses about to enter a market, launch a product or rethink positioning.
Ask about marketing research →| Brand | Strongest channel | Opportunity |
|---|---|---|
| Brand A | Little search presence | |
| Brand B | Google search | Thin social content |
| Brand C | TikTok | No email program |
A simple, clear process
Discover
We learn about your business, your customers and your goals.
Plan
We agree scope, priorities and a timeline in writing.
Deliver
We do the work and keep you updated along the way.
Review
We report on results and decide the next step together.
Tell us what you need
Describe your goals and the service you are interested in, and we will get back to you by email.
Prefer to do it yourself? See Sift, Pulse and MAP Matrix.
About our services
How are services priced?
Every engagement starts with a conversation, then a written quote based on what you need. Send an inquiry above to begin.
Do I need to subscribe to the tools to use your services?
No. The tools and the services are separate. Many clients will find both useful, and the tools are available to you directly if you want to do part of the work yourself.
Can I use just one service?
Yes. Each service stands on its own, and they also work well together.
Social media management
A steady presence without the daily scramble
We plan, schedule and publish your content, keep an eye on the conversation and report each month on what is working.
Good for teams that know social matters but do not have the hours to do it consistently.
Ask about social media management →