Plan a month of content around message, audience and platform
MAP Matrix gives every day of the month a row: what you will post, who it is for and where it will run.
Prices exclude tax. Or get Sift, Pulse and MAP Matrix together for $49.99 USD / month.
| Date | Topic | Type | Platform | Media |
|---|---|---|---|---|
| Thu 1 | New feature teaser | Awareness | Reels | |
| Fri 2 | Customer story | Relatable | TikTok | Short-form video |
| Sat 3 | Weekend tip | Relatable | Graphics | |
| Sun 4 | Not planned | |||
| Mon 5 | Launch day offer | Sales | Reels | |
| Tue 6 | How it works | Awareness | YouTube Shorts | Short-form video |
| Wed 7 | Poll: biggest challenge | Relatable | Graphics |
Balance your month at a glance
See your mix of Sales, Awareness and Relatable posts and where each one will run, before you publish.
MAP Matrix at a glance
A row for every day
Pick a month and get a planning row for each day, with weekends shaded so your rhythm is easy to see.
Post types that mean something
Tag each post as Sales, Awareness or Relatable and see the balance of your month by color.
Platform and media type
Choose TikTok, Instagram, Twitter or YouTube Shorts, then the media type that fits, such as Reels or Graphics.
Messaging and audience together
Write the caption and messaging beside the audience it is for, with hashtags tidied automatically.
More than one post a day
Add extra posts on any date when a busy day needs them.
Progress and export
See how many days are planned, then export the whole month to CSV to share or archive.
Three steps
Pick a month
Open the planner on the month you are planning.
Fill in the matrix
For each day, set the topic, post type, platform, media type, messaging and audience.
Export your plan
Download the month as a CSV for your team or your scheduling tool.
Made for social media managers, small business owners and creators who plan content a month at a time and want every post tied to a message, an audience and a platform.
About MAP Matrix
What does MAP stand for?
Messaging, Audience, Platform: the three questions every post should answer.
Where are my plans saved?
In your browser on the device you used, and they save as you type. Export a CSV to back up a month or share it.
Which platforms are supported?
TikTok, Instagram, Twitter and YouTube Shorts.
Get MAP Matrix for $29.99 USD / month
Or take all three tools for $49.99 USD / month. Prices exclude tax.